Which ad networks online stores are set up for
A tracking pixel shows a store is ready to advertise on that network, or already does. Here is how common each one is across the stores we track.
| Pixel | Stores | Share of stores | Their revenue a month |
|---|---|---|---|
| Google Analytics 4 | 36.3K | 60.6% | $1B |
| Meta pixel | 33.3K | 55.5% | $906M |
| Google Ads | 20.2K | 33.6% | $565M |
| TikTok pixel | 18.1K | 30.1% | $485M |
| Google Tag Manager | 17.2K | 28.7% | $470M |
| Pinterest tag | 6.1K | 10.2% | $166M |
| Snap pixel | 3K | 5.0% | $77.7M |
| Microsoft Ads | 2.4K | 4.0% | $64.6M |
| X pixel | 1.2K | 2.0% | $31.9M |
Questions and answers
Does a pixel mean the store runs ads?
Not always. It means the store is set up to measure ads on that network. Check the ad library for ads that are actually running.
Why does this matter?
Stores that run TikTok but not Meta, or the reverse, often have room to grow on the other network. That is an opening for you.
Find stores running TikTok but not Meta
300 free credits every month. No card needed.