TikTok Creative Center

TikTok Creative Center is a free website from TikTok for advertisers. It gathers examples and trends to help brands plan creative. Its main sections include top ads, which you can filter by region, industry and objective, along with trending hashtags, songs, creators and videos.

For product research, the top ads section is the most useful. It shows ads that performed well on TikTok, often with signals such as likes and a click-through indicator, and you can filter by industry and country. The trend sections help you see which formats, sounds and topics are rising, which is useful when you plan your own UGC ads.

Things to keep in mind:

• TikTok chooses which ads to feature, so you see a curated sample, not every ad
• performance labels are relative and not a measure of sales
• the store behind an ad is not always obvious

TikTok also publishes an ad repository for the EU under transparency rules, with reach figures. RivalSonar's ad library includes TikTok ads alongside Meta, Pinterest and Snapchat ads, links them to stores where it can, and shows active days and an estimated spend.