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RivalSonar
Platforms and tech

Shopify Plus

Shopify Plus is Shopify's plan for large merchants, with more checkout control, automation, expansion stores and dedicated support.

Shopify Plus is Shopify's top plan, aimed at high-volume brands and enterprises. It runs on the same platform as other Shopify plans but adds features larger stores need, such as:

  • more control over checkout customisation
  • automation tools for operations and marketing workflows
  • extra stores for new countries or brands under one organisation
  • B2B and wholesale features
  • higher limits and dedicated support

Shopify does not show publicly which plan a store is on, and there is no reliable label on the storefront. Some technical signs can suggest Plus, such as heavily customised checkout pages or several regional stores run by the same brand, but none of them is certain.

For competitor research, it is usually more useful to look at a store's estimated traffic, estimated orders and ad activity than to guess its plan. A store with very high estimated sales is likely to be on Plus or a similar enterprise setup, and many such brands also use headless commerce for their storefront.

RivalSonar does not label stores as Plus unless the signal is clear, because a wrong label would mislead you more than no label.

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