Bounce rate

A bounce is a visit that ends after a single page without any further interaction. Bounce rate is the share of all visits that bounce. In older analytics tools it was simply single-page visits divided by all visits. Google Analytics 4 now defines it as the share of sessions that were not engaged, which counts visits that stayed a while or triggered an event as engaged.

For stores, bounce rate is a rough health check of landing pages:

• a high bounce rate on paid traffic often means the ad and the page do not match
• slow pages, especially on mobile, raise bounce rates
• one-product stores can have high bounce rates and still sell well, because the whole sales pitch is on one page

Treat it as a clue, not a verdict. A visitor who reads a product page for two minutes and buys through an express checkout button might still count as a bounce in some setups.

RivalSonar shows estimated engagement for each store, including bounce rate and pages per visit, as part of traffic research. These are modelled from public data, so compare them across stores rather than reading them as exact numbers.